To show Target's dedication to the LGBTA community, we created a mantra that encouraged all people to take pride in who they are and the steps they took to become who they are.

We began with a post in April, regarding Indiana. We followed up in June with a video, social content and event presence. Finally, we had the opportunity to share in the celebration of the Supreme Court's decision to legalize gay marriage.

Creative Team :: Todd Waterbury (CCO) Steve Chirhart (ACD) Allan Peters (AD) Jon Erickson (AD) Kiera Jacobson (CW) Josh Thacker (Director)

We created the name, the identify and all launch content from digital video to banners, radio and print, out of home and in-store marketing.

TEAM

ACD: Kiera Jacobson
Designer: Phil Eggelston
Copywriter: Kiera Jacobson + Sage Rider
Animation: Motion504

To bring Target CMO Jeff Jones' presentation entitled "Winning the Revolution We Started" at the 2014 ANA's, we created an anthemic video based on how a series of moments can build momentum and ultimately win revolutions.

Creative Team :: David Richardson (ACD) Steve Chirhart (ACD) Allan Peters (AD) Kiera Jacobson (CW) Giant Ant (Motion Graphics)

In 2019, Target launched an updated loyalty program - Target Circle - and we created a cross-channel campaign anchored in a more rewarding Target Run and led by shopping sidekick, Bullseye the dog.

Creative Team
CD: Fiona Mitchell ACD: Kiera Jacobson AD: Kelsey Ciatti-Miller & David Slack CW: Allie Gehan

Target worked with the new Annie movie's costume designer, Renee Ehrlich Kalfus to create a young girls clothing line inspired by looks from the movie.

Creative Team :: Jason Langer (CD) Aaron Melander (ACD) Kelsey Ciatti-Miller (AD) Kiera Jacobson (CW) Gary Tassone (Producer) Grady Hall (Director) Motion Theory + Mirada (Production)

To help take the sting out of going back to school, we showed kids and parents just how easy (and adorable) it can be. We sent animals back to school, using sets built entirely out of school supplies and even decking them out in mini Target outfits. 

We partnered with Tiny Hamster masterminds - Denizen - and created a video series from which we pulled stills and made GIFs, all for Target's social media accounts.

Creative Team :: Travis Robertson (CD) Jon Baugh (ACD) Kyle Gustafson (AD) Kiera Jacobson (CW) Denizen (Director/Production)

We decided to take our love for design to the Instagram platform. For a week at a time, we turned over the reigns of our Instagram account to some of our favorite people using Instagram in a unique way. We worked with each Instagrammer to create themes for content creation and they did the rest, including a few behind the scenes posts on their feeds as well. 

We posted the final images on Instagram and used other platforms like Twitter to drive traffic to our Instagram page.

We launched the #designCRUSH campaign with artist and instagrammer-extraordinare, @brockdavis. It was an overall success, gaining followers as well as media attention.

The second #designCRUSH, @thuglifeforevs, saw even greater engagement, with all posts performing over 5000 likes, and one even hitting 10.5K - a new high at that time, for @target.

The third #designCRUSH, @viewfromthetopp, merged style and fun. Again, all posts received over 5000 likes, and @viewfromthetopp received a steady stream of new followers.

The fourth #designCRUSH, @paperfashion, broke the record for most likes on @Target, with her toothpaste post hitting 20,000 - almost double the record set by our second #designCRUSH.

Comments and chatter around all artists so far have positive and we're looking forward to another crush, soon.

Creative Team: Travis Robertson (CD), Jon Baugh (ACD), Michael Harris (AD), Kiera Jacobson (CW)

The 2014 Holiday at Target was all about making everyone feel like a kid. As a part of the campaign, we created "Random Acts of Kidness" giving adults and kids alike permission to play, imagine and do those few rebellious things everyone lets themselves get away with during the holidays.

We worked with type designer Danielle Evans of Marmelade Bleu to bring the phrases to life and launched them on Pinterest as DIY printables to be used as framable art, gift tags, holiday cards and more. The pins did so well throughout the season and a few were picked up to be used across other Target social channels and saw equal success there. 

Creative Team :: Travis Robertson (CD) Jon Baugh (ACD) Kyle Gustafson + Sandi Gregorian (AD) Kiera Jacobson (CW) Marsha Trainer (AP) 

Type Design - Danielle Evans

25 Days of Snapchat filters was not only a Target first, but a Snapchat first, surprising guests with a joyous new way to snazz-up their snap, every time they go to Target. (And yes, some people go every.single.day.) It was an in-store Advent Calendar that went live on December 1, culminated on the 25th  and was considered an extension of the ISM all season long, picking up the look, feel and even characters. Each filter aligned with the guest mindset from decorating to baking to partying to gifting.

Creative Team :: Kyle Gustafson + Kiera Jacobson

The tagline for this year's campaign was Everything for U. From that, we created a catalog that was sent to graduating high school students, giving them a taste of college life, a few tips and a reminder that Target's got everything for college, all year.

Creative Team: Cathe Jacobi (CD), Jake Pasterski (ACD), Lindsay Fischer (AD), Kelly Gray (AD), Erin Mercurio (AD), Liz Matassa (Producer), Laura Ventrella (AE), Kiera Jacobson (CW)

Target partnered with a favorite blogger of mine, Joy Cho of Oh Joy! and I was lucky enough to jump in last minute to work on some social needs.

In less than 48 hours after hearing about the project, I was on a plane getting to interview Joy, herself. (pinch me!) From the interviews, we created a series of videos telling both Joy's story and the collection's story, to be featured on Target and TargetStyle social channels including Facebook, Twitter, Instagram and Pinterest. The videos were also used at ABullseyeView.com (Target's blog) as well as at Target.com.

Stills were also captured at various buzz-building events. I worked with out Strategy team as well as art directors to find the best shots and wrote copy to tell the story.

The moment we started talking about the collection on social, our followers were ecstatic. The collection did not disappoint, and neither did Joy. She was one of the sweetest people I've met.