Target partnered with a favorite blogger of mine, Joy Cho of Oh Joy! and I was lucky enough to jump in last minute to work on some social needs.

In less than 48 hours after hearing about the project, I was on a plane getting to interview Joy, herself. (pinch me!) From the interviews, we created a series of videos telling both Joy's story and the collection's story, to be featured on Target and TargetStyle social channels including Facebook, Twitter, Instagram and Pinterest. The videos were also used at ABullseyeView.com (Target's blog) as well as at Target.com.

Stills were also captured at various buzz-building events. I worked with out Strategy team as well as art directors to find the best shots and wrote copy to tell the story.

The moment we started talking about the collection on social, our followers were ecstatic. The collection did not disappoint, and neither did Joy. She was one of the sweetest people I've met.