The 2014 Holiday at Target was all about making everyone feel like a kid. As a part of the campaign, we created "Random Acts of Kidness" giving adults and kids alike permission to play, imagine and do those few rebellious things everyone lets themselves get away with during the holidays.

We worked with type designer Danielle Evans of Marmelade Bleu to bring the phrases to life and launched them on Pinterest as DIY printables to be used as framable art, gift tags, holiday cards and more. The pins did so well throughout the season and a few were picked up to be used across other Target social channels and saw equal success there. 

Creative Team :: Travis Robertson (CD) Jon Baugh (ACD) Kyle Gustafson + Sandi Gregorian (AD) Kiera Jacobson (CW) Marsha Trainer (AP) 

Type Design - Danielle Evans